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April 15, 2024

In 1998 Tim Cook made an absurd bet

In 1998 Tim Cook made an absurd bet.

Today, it has helped him become one of the most successful CEOs and build a $1.9 billion net worth.

Here's the breakdown:

26 years ago Tim Cook was a top executive at the world’s largest computer company- Compaq.

Compaq was leading the market and set out to be the big 21st-century success story.

While Apple was on the edge of bankruptcy.

Yet, he decided to quit his job to join Apple. Against all strategy reports, data, and logic.

Why?

👉 Because his gut said it was the right step.

Most corporate professionals think intuition is too "woo-woo" for the boardroom.

But the top 1% of leaders always tap into it while taking risks and stepping into the unknown.

An important lesson there.