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June 2, 2023

Marketing is not complicated

It has always been about two things:

  1. who are your customers?
  2. where are they?

If you understand 1) on a deep deep level, really understand them, then 2) follows easily.

You also now know what to say and when, for them to buy from you.

Sounds simplified?

Think about it: Do you really know who your customers are? Or are you guessing a bit? Hoping some message, on some channel sticks?

That's why it feels hard, frustrating and sometimes futile.

So spend more time talking with customers, about who they are and why they buy from you.

It will make marketing simple